Engaging directly with clients or as a specialized technical subcontractor alongside other consulting and technology partners.
As a Salesforce Certified Platform App Builder and Platform Developer I, Kirk Orrick designs and builds Salesforce solutions purpose-fit for the media and advertising industry — from custom objects and automation to full-scale platform builds supporting complex sales and CRM operations. Engagements range from targeted feature development to serving as lead technical architect on enterprise-scale platform rollouts.
Media Cloud Consulting builds with the AI tools reshaping software delivery — Claude.ai and Claude Code for accelerated, higher-quality engineering, and Gemini for research and analysis. On the Salesforce side, this extends into agentic AI disciplines, reflected in a Salesforce Agentblazer Champion credential: hands-on experience with Agentforce and the platform's growing set of AI-native, agentic capabilities.
Media and advertising technology stacks rarely live in one system. Media Cloud Consulting specializes in connecting Salesforce to the other platforms your business depends on — publishing systems, ad-sales platforms, and homegrown production tools — through robust, well-architected API development and data integration, replacing brittle middleware with direct, maintainable solutions where it makes sense.
Corporate transactions — mergers, acquisitions, platform consolidations — often leave companies with multiple, overlapping Salesforce organizations. Media Cloud Consulting provides lead technical architecture for org merger projects, bringing disparate systems together into a single, coherent platform with minimal disruption to ongoing sales and operations.
Few technology consultants can speak to the full history of publishing systems — Media Cloud Consulting can, from mainframe-era pagination systems through today's leading publishing platforms. This depth informs ongoing development and support of legacy and modern publishing systems alike, and the custom integrations that connect them to modern CRM and ad-sales tools.
Full-service delivery means more than Salesforce configuration. Media Cloud Consulting brings professional-level, hands-on development experience across the tools a modern media technology stack actually requires.
Every engagement follows a full-lifecycle model: discovery and requirements, architecture and design, development, and ongoing production support. Media Cloud Consulting works both as a direct technology partner and as a specialized subcontractor alongside other consulting firms serving the media and advertising industry, whichever structure best fits your organization.